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You can’t just send email blasts with one-size-fits-all messages.
Business critical activities that used to take weeks (or even months) and an entire IT staff to accomplish can now be done in minutes by a DIY marketer. Gone are the days of waiting for weeks in “the email queue” while developers code your emails. As brand ambassadors of the business, marketers need to make sure their email is on brand, on message, and pixel perfect.
Email marketing is more powerful than it’s ever been.
The past decade was the most exciting decade for marketers…and it’s getting better.
In the past when you wanted to know how your campaign performed you usually turned to someone on your operations team to run a report, which could take days or weeks.
And then the results generally showed just email opens and clicks.