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Nevertheless, Cupid recognized that existing staff profiles 'were not clearly identifiable' to users and said it had replaced the motivation teams with dating advisors.
In July 2013, BBC published new investigation, claiming that problem of fake profiles still existed, and the company used real persons' data without their knowledge.
The fresh capital brought about by the listing enabled the company to perform some strategic acquisitions in markets where it had detected potential, like France, Germany, the US, and Brazil.
On 24 July 2012, Cupid plc announced that it had acquired the French dating site Assistance Genie Logiciel (AGL) for the sum of €3.7 million.
In addition to this, Cupid also partners with other companies in order to provide a branded, specifically targeted online dating experience.
For example, in December 2010, the company announced a product in conjunction with Whats On (a theatre review and ticket sales website).
The full network of websites is available worldwide in a variety of languages, and by the end of the first half of 2012 more than 54 million users had created profiles in the company's websites.
Cupid plc disposed of its casual dating sites in July 2013.The company had been trading as Easy Date since 2006, when it acquired the name.Because of this, it was under that name that it became initially listed in the markets (as Easy Date plc).Safety status of is described as follows: My WOT reports its overall reputation as poor, Google Safe Browsing reports its status as safe, while users provide mostly negative reviews (100%).Cupid plc was the owner and operator of multiple high-volume online dating websites, covering the range from mainstream to niche audiences.