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If it is an advertisement, it must be on a sidebar, as well as a search box.If it a call-to-action button, it must be in the most visible place. The key word is ‘looking’, so you have to create maximum favorable conditions for it.
It is the right portion of content and design items that make a website user-friendly. Such a theme should have clear content arrangement with everything being structured and well-defined.
There can be a few options: you pick an exact niche and build your website for it, or you put together everything and aim your project at the general audience.
Making the last, you should think over the navigation and break your site into separate sections all with simple functionality.
There should be a clear form to become a member, a quick button to find people, a simple toolbar to go to the chat, galleries, videos, payment page, etc.
The position of the menu bar is optional, so you can place it at the top, or on any side.